Leaders of the Group visited the Shandong branch to inspect and provide guidance on its operations.
Release Date:
2015-11-24 20:01
From November 19 to 20, 2015, a three-member delegation comprising Chairman Chen Bailiang, President Ren Qiliang, and Office Director Ma Li of the Group’s Board of Directors visited the Shandong branch to conduct an inspection and provide guidance. The delegation heard briefings on the Shandong branch’s operational performance since the beginning of this year and on its plans for the coming year. Preliminary arrangements included a site visit to the Manufacturing Department’s production floor and the convening of a senior management meeting for Shandong Company in the company’s second-floor conference room.
The photo shows the conference venue.
At the meeting, senior management of the Shandong branch presented their work reports. Each leader offered an objective, fact‑based review of the past year’s activities, analyzed the underlying causes, identified shortcomings, and outlined plans for the next phase and future initiatives. The deficiencies highlighted in these reports can be summarized into two key areas: first, the company faces a lean project pipeline and difficulty securing new orders, resulting in underutilized capacity due to the broader market environment; second, insufficient talent reserves are significantly constraining the company’s growth.
After listening to the report, President Ren commended the leadership of Shandong Company for their work this year. He noted that the presentations served both as a comprehensive performance review and as a valuable forum for exchange and collaboration. While the teams have different roles and their responsibilities vary considerably—making straightforward comparisons difficult—one common thread is that, under the leadership of General Manager Luo, everyone has fulfilled their duties, made every effort to advance the company’s initiatives, and diligently implemented all corporate objectives and tasks. Moreover, the tone of the meeting was constructive: participants reflected on past efforts, engaged in thoughtful deliberation, and—crucially—did not shy away from addressing their own shortcomings; some even offered insightful suggestions from a broader, company‑wide perspective. These are all commendable achievements. Due to a combination of internal and external factors, Shandong Company still falls short of its annual targets, marking a noticeable decline compared with the steady growth it has enjoyed over the past five years. Nevertheless, we should maintain a balanced perspective and sound judgment. President Ren emphasized that business performance cannot be judged by a single year or momentary results. We must remain committed to our goals with a sense of urgency and responsibility, while also resisting the temptation to lose confidence in the face of temporary setbacks or succumb to negativity, pessimism, or discouragement. Looking back over the past year, certain hard‑data metrics were not met. Yet, when viewed holistically, the overall picture reveals many strengths and distinctive features: several forward‑looking, long‑term initiatives, as well as concrete progress in foundational areas. For instance, the leadership team has continued to demonstrate pragmatism, teamwork, and a spirit of proactive advancement, ensuring a strong overall operational framework. Significant results have also been achieved in adjusting marketing strategies, reforming production‑department structures, reducing energy consumption and costs, enhancing safety and quality, and conducting focused reviews and analyses of major business projects. In addition, forging partnerships with centrally‑affiliated enterprises, cultivating an extensive network of contacts, and expanding into overseas processing operations have all proven to be promising avenues for development. Therefore, at this critical juncture at year’s end and the start of the new year, we have every reason to greet the coming year with renewed vigor, set fresh goals, and aim for new heights. Let us carry this spirit and determination throughout the entire organization, inspiring every employee to embrace the challenges ahead.
Meanwhile, President Ren pointed out that, with regard to next year’s work, he strongly endorses General Manager Luo’s guiding principle of breaking free from conventional thinking and pursuing innovation and change. He emphasized the need to innovate and improve in five key areas: shifting the industrial structure from traditional steel structures to building industrialization; transforming the company’s nature from a privately held enterprise to a publicly listed company; pivoting the behavioral orientation from closed, self‑accounting practices to an open, market‑driven approach; reorienting the business model from relying on individual sales representatives to forging strategic partnerships with large enterprises and corporate groups; and upgrading the production environment from relatively substandard conditions to one that is safe, clean, and civilized. President Ren specifically cautioned that, in light of current trends in the construction market, defining a clear positioning is essential for securing a foothold in the future and ensuring the company’s long-term sustainability. As the nation advances the modernization of the construction sector and the industrialization of housing, restructuring the industry has become imperative. We must closely monitor these emerging trends, diligently track their evolution, and overcome the inertia of traditional business mindsets—moving from conventional steel component manufacturing toward the industrialized production of steel‑frame buildings. Our goal is to position Shandong Yuegong as a leading enterprise in the modernization of both the construction and residential industries, not only in Jinan but throughout Shandong Province. In short, the priority is to focus wholeheartedly on building a robust corporate platform; a strong platform and a favorable operating environment will attract top talent and enable sustained growth.
Chairman Chen emphasized that the entire leadership team of Shandong Company has remained united, worked in concert, and gone to great lengths to overcome challenges and achieve its objectives. Although there is still some way to go before meeting the set targets, Shandong Company recorded several notable achievements in 2015—exhibiting changes both internally and externally—that have laid a solid foundation for next year and beyond. These results deserve recognition. In today’s market environment, with limited business volume and low profit margins, only by adapting to the market, respecting it, and approaching it with due humility can we ensure our survival. But how do we become the “fit”? The answer lies within the enterprise itself. Only by strengthening our core competencies, continuously improving quality, reducing costs, and fostering seamless collaboration across all functions can we enhance our competitive edge.
Finally, General Manager Luo expressed his agreement with the development direction outlined by the Group’s leadership and stated that he would ensure its full implementation in future work plans. In particular, when formulating next year’s operational plan, he emphasized the need to both advance the company’s transformation and upgrading and strategically plan for restructuring and adjustments, further reduce energy consumption and resource use, and actively expand both domestic and international markets—thereby enhancing the company’s ability to compete in the marketplace and fostering sustained, steady growth.
The photo shows Group Chairman Chen and President Ren touring the manufacturing department’s workshop, accompanied by General Manager Luo of the Shandong branch.
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