Group Chairman Chen Bailiang and President Ren Qiliang provided on-site guidance at the Shandong branch.

Release Date:

2012-11-15 08:45

On November 10, 2012, Chen Bailiang, Chairman of the Group’s Board of Directors, and Ren Qiliang, President, led a delegation to Shandong Company, where they paid courtesy visits to local leaders, extended condolences to frontline employees, inspected the production site, and held a symposium with the company’s senior management team. During the meeting, they conducted an in-depth analysis of the current situation and jointly explored strategies for the company’s future development.

Chairman Chen and President Ren visited the Shandong Company’s workshop.

During the symposium, Luo Yinchang, Chairman of the Shandong Company, began by presenting an overview of the company’s operations, the challenges it faces, and its plans for the next phase. Following his report, Chairman Chen commended the Shandong Company’s performance this year, noting that it has served as a key growth engine for the Group. Despite the challenging economic environment in 2012, the company remained firmly focused on the objectives set at the beginning of the year, relentlessly pursued development, aggressively expanded its market presence, rigorously ensured product quality, and strengthened internal management. As a result, the company has reached a new level of growth and made significant contributions to the Group as a whole. On behalf of the Group, Chairman Chen extended heartfelt gratitude to all employees, the leadership team, and the local government of the Shandong Company. Looking ahead to next year, Chairman Chen emphasized that China’s overall economic outlook remains uncertain. He urged everyone to maintain a strong sense of urgency: “The more complex the situation, the more thoroughly we must think and plan, and the more innovative our strategies and measures need to be.” For the Shandong Company, he stressed two priorities: first, to seize the current favorable window of opportunity, mobilize all resources in line with the requirements of the Group’s third-quarter work conference, and deliver strong results in the final two months; second, to carefully map out next year’s strategy—while consolidating its existing light‑steel business, placing particular emphasis on heavy‑steel operations, capitalizing on the sector’s upward momentum to scale up, and actively expanding into truss and civil‑engineering businesses. To achieve these goals, the company should fully leverage its existing equipment, acquire critical machinery, reconfigure its production layout, expand its sales force, and implement robust marketing policies. In short, by optimizing resource allocation around heavy‑steel operations, the company aims to exceed 3,000 tons per month, positioning itself as Shandong Province’s leading enterprise in steel‑structure manufacturing—boasting the strongest production capacity, the most efficient management system, and the largest production scale within the Yuegong Group.

At the symposium venue

In his address, Group President Ren Qiliang noted that from the freshly rolled 30-meter-long steel columns emerging from the workshop to the orderly placement of semi-finished and finished products, the bustling yet well-organized production floor clearly reflects Shandong Company’s high level of management and strong managerial capabilities, instilling great confidence in its future prospects. President Ren specifically emphasized the sense of responsibility among corporate managers, urging the company’s leadership to learn from General Manager Luo—approaching their work with both passion and accountability, prioritizing contributions to the company, treating Yuegong as their own home, and dedicating themselves wholeheartedly to serving it without hesitation. Finally, President Ren called on all levels of leadership at Shandong Company to cultivate a strong sense of crisis, carefully study Chairman Chen’s guiding principles on key priorities for the coming period, and thoughtfully plan for next year and beyond. He urged them to enhance the company across management, technology, talent, and service, thereby fostering sustainable growth and striving to make the company larger and stronger.

Before concluding the symposium, General Manager Luo expressed his gratitude to Chairman Chen and President Ren for their recognition of Shandong Company’s work. He noted that their guiding remarks have charted a clear course and clarified our strategic priorities for future development. Moving forward, Shandong Company will unite as one, pool our strengths, and, in alignment with the Group’s development plan and objectives, seize new opportunities and favorable conditions. We are committed to elevating all aspects of our operations, striving to secure a more prominent position within the industry and delivering a performance that fully satisfies the Group.

Group photo with the leadership team of the Shandong Company.

Chairman Chen and President Ren of the Group visited the chemical company to provide guidance.

Chairman Chen and President Ren visited the machinery company to conduct a field inspection of the production and operations of its automated parking system.

Chairman Chen and President Ren of the Group visited the chemical company to provide guidance.

Chairman Chen and President Ren visited the machinery company to conduct a field inspection of the production and operations of its automated parking system.