In less than a year, the product has become a nationwide bestseller.
Release Date:
2012-11-29 08:43
Chairman Chen Bailiang
“Yuegong has also begun mass-producing automated parking systems.” Not long ago, a billboard reading “Yuegong Automated Parking Systems” stood tall along Zhongxing Avenue in the Paojiang Industrial Zone, briefly turning the usually low-key “Yuegong” into the industry’s center of attention.
Anyone familiar with “Yuegong” knows that it is a company specializing in the design, fabrication, and installation of steel‑structure buildings, enjoying a solid reputation within the industry. So, what lies behind Yuegong’s foray into the field of multi‑storey parking garages?
With annual growth rates of 30% to 50%, automated parking systems have tremendous potential.
The manufacturer of the “Yuegong Multi‑Storey Car Park” is Yuegong Machinery Co., Ltd., a subsidiary of the Yuegong Group. In front of the company’s office building stands a lift‑and‑slide multi‑storey car park, which currently accounts for over 80% of all such systems sold in China—the most popular type on the market. The multi‑storey car parks produced by Yuegong are predominantly of this design.
According to Chairman Chen Bailiang, Yuegong obtained the qualification to manufacture automated parking systems as early as 2006, making it one of the first companies in Shaoxing to secure such certification. However, at that time, market conditions were not conducive to large-scale production of automated parking systems. In recent years, as market demand has evolved and grown, Yuegong has invested heavily to scale up its operations and ramp up mass production.
The changes in the market environment that Chairman Chen described are evident in the data: in 2004, nationwide sales of automated parking systems totaled fewer than 60,000 units, but by 2010 they had surged to over 200,000 units, and in 2011 exceeded 300,000 units. “According to our research, domestic demand for automated parking systems is growing at an annual rate of 30% to 50%. Although the number of manufacturers producing such systems increased sharply by 34 in 2011, bringing the total to just 146, we believe this market still holds significant potential.” Faced with this vast market potential, the seasoned entrepreneur decided to launch large-scale production of “Yuegong Automated Parking Systems” starting earlier this year.
Costs are more than 30% lower than those of surface parking spaces, and multi‑level parking garages have become the trend.
The expansion of market demand is closely linked to the increasingly severe parking shortages in large and medium-sized cities in recent years. With land becoming scarce and building designs largely standardized, the verticalization of parking facilities has become an inevitable trend. “To construct a multi‑level parking structure, only three conditions need to be met: first, the clear height must be at least 3.6 meters; second, an industrial‑grade three‑phase power supply must be available; and third, the facility must comply with drainage, fire‑protection, and other relevant regulations,” Chen Bailiang told reporters. According to their research, many existing buildings in Shaoxing already meet these requirements. Moreover, the capital investment for each multi‑level parking space ranges from RMB 15,000 to RMB 30,000, which represents a cost reduction of more than 30% compared with conventional surface parking spaces.
“In recent years, automated parking systems have developed very rapidly in Shaoxing. From what we’ve learned so far, there are already around ten manufacturers in the city that either produce such systems or are preparing to launch them. Our competitive edge lies in our advanced steel‑structure fabrication expertise and our strong ties to the construction industry,” said Chen Bailiang, speaking with evident confidence about his company’s automated parking solutions. “This is a burgeoning industry, and I’m convinced that, over the next few years, automated parking will emerge as the most convenient solution to the growing challenge of finding parking.”
How can the “Yuegong” brand make a name for itself by selling its automated parking systems to other regions?
In the production workshop of “Yuegong Machinery,” a batch of newly completed automated parking‑garage components is neatly arranged in one corner; soon, these units will be installed at the “Juxing Building” located in Jinghu.
From the beginning of the year to the present, in less than a year, the “Yuegong Automated Parking Garage” has swiftly earned market recognition. According to reports, the system has expanded beyond Zhejiang, with projects now underway in Sichuan, Jiangsu, Shanghai, Tianjin, Xinjiang, Henan, Shanxi, and Fujian—all in collaboration with Yuegong.
What’s the secret behind “Yuegong” brand’s rapid appeal to so many partners? One detail reveals the answer: “Shandong’s Cuidu International project specifically requested a multi‑storey parking system manufactured by Yuegong. Originally, the design could accommodate over 440 parking spaces, but our engineers recommended reducing that number by 12,” Chen Bailiang told us. “At first, our partner didn’t understand—after all, adding one more space would mean higher project revenue. Yet we advised cutting back. Only after our team explained the rationale did they develop greater confidence in our product.” It turns out that in a multi‑storey parking structure, the more spaces there are, the smaller each individual spot becomes. For users, cramped spaces significantly compromise convenience, and larger vehicles become even harder to park. Yuegong’s proactive decision to reduce the number of spaces convinced their partner that they are a responsible, customer‑focused company.
Chen Bailiang told reporters that, in the field of automated parking garages, the company now boasts its own technical team, installation crew, and after-sales service team. Meanwhile, at the production workshop, the reporter observed that many of the machines used by Yuegong to manufacture these systems are themselves manufactured in-house. Leveraging years of expertise in steel‑structure fabrication and processing, the “Yuegong Automated Parking Garage” brand has quickly gained recognition within the industry.
At present, Yuegong’s automated parking systems boast an annual production capacity of 15,000 units and have secured numerous invention and utility‑model patents. Leveraging Yuegong Group’s extensive network of subsidiaries and offices nationwide, Chen Bailiang has also mapped out a strategic growth roadmap for Yuegong’s automated parking solutions, aiming to propel the brand into the industry’s top tier within the next few years.
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