Shandong Yuegong Steel Components Co., Ltd. held its 10th anniversary celebration.

Release Date:

2013-05-16 08:09

On May 9, Shandong Yuegong Steel Components Co., Ltd. held a grand ceremony marking its tenth anniversary in the company’s third-floor conference room. Government officials from Jinan City, Pingyin County, and the Jixi Industrial Park attended the event. Also in attendance were Chen Bailiang, Chairman of the Board of Yuegong Group; Jiang Jinlong, Executive Vice President of the Group; Dong Feng and Fang Yaqian, Vice Presidents of the Group; representatives from the Group’s subsidiaries and departments; as well as mid‑level and senior management and employee representatives of the Shandong company. Leaders from a number of distinguished client companies—including Shandong Shifeng Group Co., Ltd., CJ (Liaocheng) Biotechnology Co., Ltd., Shandong Zhongda Power Equipment Co., Ltd., Tai’an Yongfeng Iron & Steel Co., Ltd., Jinan Xingya Metal Materials Co., Ltd., Tai’an Juheng Metal Co., Ltd., Shandong Suolide Welding Materials Co., Ltd., Shandong Changyu Group Liaocheng Qilu Paint Industry Co., Ltd., Shandong Wanshida Architectural Steel Products Technology Co., Ltd., and Hebei Ruiling Materials Trading Co., Ltd.—also graced the celebration. The ceremony was chaired by Ma Yongfu, Deputy General Manager of the Shandong company. Luo Yinchang, Vice President of the Group and Chairman and General Manager of the Shandong company, delivered a speech on behalf of the company, followed by remarks from Chen Bailiang, Chairman of the Group’s Board of Directors.

In his address, Luo Yinchang extended heartfelt gratitude and profound respect to all the guests and employees who attended the conference. He stated that the past decade of Shandong Company has been a remarkable journey of entrepreneurship—marked by both opportunities and challenges, as well as relentless effort and dedicated service. From its humble beginnings as a small enterprise with just a few dozen employees, the company has grown into a leading player in the steel‑structure industry, not only in Jinan but across the nation. Today’s achievements are the result of the care and support of local leaders at all levels; the wise decisions and sound leadership of the Group and its Board of Directors; the unwavering favor and trust of our valued customers; the tireless dedication and proactive spirit of the Shandong Company’s management team; and, above all, the courageous sense of responsibility and selfless commitment of every employee. Over the past ten years, Shandong Company has consistently upheld an corporate ethos of “pursuing perfection, striving for excellence, acting with integrity and pragmatism, and embracing innovation,” while adhering to a business philosophy of “rigor and realism, quality first, continuous improvement, and customer supremacy.” Guided by the corporate mission of “people‑centricity and the pursuit of excellence,” the company has set its sights on the goals of “making greater contributions to the nation, achieving sustained enterprise growth, and increasing employee incomes.” The company has been honored on numerous occasions with titles such as “Best Enterprise for Investment in Shandong,” “Enterprise with Outstanding Contributions,” and “Advanced Unit for Harmonious Labor Relations Across the County.” For many consecutive years, it has also been recognized by the local government and Yuegong Group as an “Advanced Enterprise.” Marking its tenth anniversary, the company will introduce a series of modernized management systems, further strengthen organizational cohesion and execution capabilities, and carry out all tasks in a solid and effective manner. It aims to build Shandong Company into a thriving, enduring enterprise that contributes meaningfully to the revitalization of the Group’s economy.

The photo shows Chen Bailiang, Chairman of the Board of Yuegong Group, delivering a speech.

In his address, Chen Bailiang spoke highly of Shandong Company’s development over the past few years. He stated that, to achieve what Shandong Company has today, we must always remember our roots and never forget the strong support and assistance provided by the local governments at all levels in Pingyin County and the relevant departments; nor can we overlook the hard work and dedication of all the company’s cadres and employees—especially Chairman and General Manager Luo Yinchang, who left his family behind to venture into Shandong, devoting himself wholeheartedly to the enterprise, a truly commendable effort; and we must also extend our gratitude to both longstanding and new customers, as well as to material suppliers, particularly such leading enterprises as Shifeng Group.

Over the past decade, Shandong Company has honed its team in the marketplace, achieved steady growth amid opportunities, continuously broken new ground through innovation, and built up strength through pragmatic action. Starting from scratch—without qualifications, track record, talent, brand recognition, market presence, or financial muscle—Shandong Yuegong has advanced step by step, climbing one rung each year, to become a modern steel‑structure enterprise that is management‑driven, knowledge‑based, and performance‑oriented, with strong market visibility, assured quality and safety, a sterling reputation in society, and improved employee benefits. It has also emerged as one of Shandong Province’s leading large‑scale steel‑structure companies.

“Only by weathering storms can one see the rainbow.” Throughout its growth, Shandong Company has faced numerous challenges yet also reaped many honors. Today, it is in a phase of rapid expansion, with key financial indicators posting year-on-year growth of over 20% for four consecutive years, production volumes more than tenfold higher than before, and record after record being broken.

Ten years of sharpening the sword. While acknowledging our achievements, we must also carefully map out the future and prepare in advance. Seizing the favorable winds of reform and opening-up, we should embrace new opportunities and drive fresh development. In line with Shandong Company’s positioning and strategic vision, over the next five to ten years, we will not only pursue quantitative expansion—scaling up the enterprise and boosting production and sales—but also focus on qualitative improvement, enhancing the company’s intrinsic value and core competitiveness. This includes elevating the caliber of our workforce, raising the level of corporate management, strengthening manufacturing capabilities, building a robust brand, and enhancing our reputation.


The photo shows Ms. Wang Xiuying, Secretary of the Party Committee of Shandong Shifeng Group Co., Ltd., delivering a congratulatory address.

To achieve the goals for the next decade ahead of schedule, Chairman Chen proposed focusing on three key areas: First, prioritize talent development by building a “dream team”—a team driven by ideals and passion, with exceptional learning capabilities, and particularly adept at delivering results. Second, strengthen the enterprise’s operational framework, encompassing its systems, processes, mechanisms, and operating models. Third, place great emphasis on corporate culture, which serves as the soul of the company and embodies its core values.

At the celebration ceremony, employees who were awarded the “Top Ten Employees” title by Shandong Yuegong Steel Structure were commended and presented with certificates of honor.

Shandong Yuegong Steel Structure’s “Top Ten Employees” pose for a group photo with the company’s leadership.

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