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Release Date:
2016-05-10 13:05
——Zhejiang Yuegong Steel Structure Held a Marketing Conference and a General Contracting Qualification Launch Event
On May 8, Zhejiang Yuegong Steel Structure Co., Ltd. once again successfully held its annual marketing conference at the group’s headquarters. That day, the company’s courtyard was awash with colorful banners, bustling with activity, and filled with cheerful laughter, creating an exceptionally vibrant atmosphere. A red carpet welcoming guests and a signature wall for commemorative photos further added a fresh, festive ambiance. Building on the successes of previous marketing conferences, this year’s event introduced a new highlight: the official announcement of the company’s Grade‑I general contracting qualification.
The marketing conference was hosted by the Zhejiang Base and co-organized by the Group Office. The Shandong Base, the Steel Structure Base, and the Enclosure Systems Base also sent representatives to attend, bringing the total number of project managers present to nearly 80. In addition to several long-time partners closely associated with Yuegong, the event welcomed many new attendees, making it the largest gathering to date. The conference also invited leaders such as Zhu Shuangzhu, Secretary-General of the Zhejiang Provincial Steel Structure Association, and Lin Shu, Director of the Shaoxing Municipal Construction Industry Administration, along with guests from client organizations and other sectors. Leaders of the Group Company, heads of various Group departments, and selected management personnel from the four major bases also participated in the event.
The conference comprised four segments: a plenary session, a tour of the production facilities, a group dinner, and informal networking and discussions. The plenary session was chaired by Jiang Jinlong, Executive Vice President of the Group; Ren Qiliang, President of the Group, delivered a welcome address. The general managers of the four major production bases each presented an overview of their respective products, technologies, equipment, and production capacities. Zhu Shuangzhu, Secretary-General of the Zhejiang Steel Structure Association, and Lin Shu, Director of the Shaoxing Municipal Construction Administration, subsequently offered enthusiastic remarks, fully commending Yuegong’s achievements over recent years and offering constructive insights and recommendations for its future development. The meeting concluded with closing remarks from Chairman Chen of the Group.
Following the plenary session, several project managers toured the production facilities, where they expressed their appreciation for the company’s ability to sustain rapid production growth despite the current overall economic downturn. At the group lunch, attendees gathered in a festive atmosphere, with leaders from the Group and its four major manufacturing bases raising their glasses to toast the bright future of Yuegong.
In the afternoon, a series of informal discussions were held. Three dedicated forums were organized, each chaired by representatives from the Finance Department, the Marketing Department, and the Design Institute. These sessions provided face-to-face opportunities for project managers to address issues such as the business tax-to-VAT reform, marketing strategies, and green prefabricated construction. Project managers showed keen interest, engaging in thorough dialogue and extensive exchanges regarding the company’s future development direction and specific areas of mutual cooperation, with many expressing their intention to collaborate on steel‑structure products and civil‑engineering projects. The event successfully achieved its objectives, and by 4:00 p.m., the marketing conference concluded smoothly.
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